This is the journey of finding ‘ME’ –– my identity of 2T
— I have been on and off working on my own logo, try to find my own voice to sync with my logo. I tried to use my last name in Chinese which is cool.
It was eye-catching. I even added my Chinese Name stamp (I got it from my dad who went to a place in Hong Kong to get it custom made for me). So I use it on my design portfolio site. But for most people it may not be communicating that well and look quite formal.
Then, I came to a chance to put up my work on Behance because I need to have one there to share portfolio for review in Adobe Live (#adobelive). That makes me to rethink my logo since the one on my own site is horizontal format and not work good with square/circle environment. So I tried to put ‘T’ and ‘T’ together like a tire thread, it was cool for a while, it is well-balance with figure/ground concept. But still it is not ‘really me’.
I came back to a ‘real drawing board’ which I drew on my sketchbook to draw, and look up what is the meaning of ‘T’ in alphabet through Wikipedia. Then, the word ‘tee’ comes to my mind, I can put a tee shirt icon as my logo but I think it will quickly relate to I am tee shirt designer.
At this point, I try to combine two ‘T’s together, I have tried several ways.
But finally I house a small ‘T’ at the bottom of the big ‘T’ that way it follows the flow of the brush stroke of the big ‘T’ and I use white to highlight it (it is small but it still really recognizable its existence in this logo identity).
*Simplicity is always the key for identity. It involves a lot of back and forth problem solving. It is challenging but it is a good journey for a graphic designer.